In the information age, you don’t have to wait for the crashing thud of the annual deal-heavy Thanksgiving Day newspaper to start the holiday shopping season. Now, those ads are on your phone.

The free TGI Black Friday smartphone app returns for a third year to help cash-strapped consumers navigate the door-busting deals of the official start of the holiday shopping season.

“Things are happening a lot faster this year,” said Kevin Kahn, chief operating officer of DealCatcher.com. “We’re seeing a lot of the ads coming out earlier this year.”

Mens underwear store
Mens underwear

Whether they’re published or leaked, Kahn and a small team of workers take these ads from the paper and publish them to the web and to your smartphone through their TGI Black Friday app.

“They are really trying to get the information out there early,” Kahn said.

vKahn says you don’t have to wait for Black Friday to take advantage of the app and the deals his team has published.

Many retailers have begun introducing early specials to attract buyers.

“They’re throwing out these really good prices,” Kahn said.

As early as the first weekend in November, BestBuy offered a 32-inch Westinghouse 1080p LCD HDTV for $200, a $149 discount off its normal price. Target offered a 12-inch Acer laptop for $197, more than a $130 discount.

Consumers can browse the deals on the app or visit tgiblackfriday.com. There, products can be found separated into categories or by the store offering the sale.

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