Despite backlash against early Thanksgiving Day store openings, Black Friday bargains are still expected to attract hordes of shoppers this year.
An estimated 152 million people are expected to shop over Black Friday weekend, up 10 percent from last year, according to a report from the National Retail Federation Thursday.
The annual estimate of Black Friday shoppers, which is based on a survey of 8,502 consumers, usually falls short of the actual number of shoppers on Black Friday. Last year, NRF estimated there would be 138 million people at the stores, when 212 million actually showed up.
The higher numbers this year may have something to do with the fact that retailers, anxious to get a jumpstart on the key shopping day, are opening earlier than ever before.
Target, Best Buy, Macy’s and Kohl’s are all opening at midnight on Thanksgiving eve. Wal-Mart recently announced plans to open its doors to the public at 10 p.m. and Toys R Us followed suit with an announcement that it would open most stores as early as 9 p.m. the day before Black Friday.
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